Adding some spice to a virtual chicken wing eating competition
Run chicken run
Amazon's AWS team has a massive yearly event in December called RE:Invent. Thousands gather here in Las Vegas to learn about the latest and greatest from AWS. During this event, there is a recurring and growing Tatonka Chicken wing eating contest, where, as you might have guessed, participants eat chicken (or vega) wings - as many as possible.
AWS asked MediaMonks to turn this tradition into a fun virtual game igniting and hyping the fans up for the upcoming event.
For this great and fun project, I was involved with the game pitch & production. The focus was to create a fun game where the mechanic was as simple and versatile as possible for the various platforms it needed. With the added benefit that a simple game mechanic makes a game run and go - literally. No need for a tutorial.
To add the finishing spice to the game, we focused on the various ways the chicken could meet its demise. With the RE:Invent elements incorporated and with in-between levels showing various festival activities.