AWS TatonkaChallenge

Adding some spice to a virtual chicken wing eating competition.

Jurriaan Gossink Portfolio Digital XR Creative

Amazon's AWS team has a massive yearly event in December called RE:Invent. Thousands gather here in Las Vegas to learn about the latest and greatest from AWS. During this event, there is a recurring and growing Tatonka Chicken wing eating contest, where, as you might have guessed, participants eat chicken (or vega) wings - as many as possible.

AWS asked MediaMonks to turn this tradition into a fun virtual game igniting and hyping the fans up for the upcoming event.

Jurriaan Gossink Portfolio Digital XR Creative

For this great and fun project I was involved with the game pitches & production. The focus was to create a fun game where the mechanic was as simple and versatile as possible for the various platforms it needs to be available on. This with the added benefit that a simple game mechanic makes a game run and go - literally. You don't need a tutorial. This landed (ha, so many puns in this description), us on a game mechanic similar to Flappy Bird. But that wasn't enough... It needed to be fun!

Jurriaan Gossink Portfolio Digital XR Creative

To add the finishing spice to the --- game, we focussed really hard on the perishing aspect aka dying. We did this two ways: You, the chicken & central player in the game, are challenged to escape Las Vegas while being pursued by hungry mouths. Aka, this 'remember this chicken eating contest we have every year? Well, how do you think the chicken feels about that huh?' So that is death mechanic number one. The second fun part was incorporating weird, random yet destinct AWS RE:Invent elements that could either help you, or hurt you. And finally, all this comes together with a lot of fun animations each unique to the different ways in which you can die.

Jurriaan Gossink Portfolio Digital XR Creative

It's a fun game I'm proud of, try it out here.

Jurriaan Gossink Portfolio Digital XR Creative
Jurriaan Gossink Portfolio Digital XR Creative
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