UncensoredLibrary
Using Minecraft to circumvent cyber censorship
Censored articles become uncensored books inside Minecraft. The Uncensored Library brings the truth back into countries without press freedom.
Year
2020
Client
Reporters Without Borders
Collaboration
DDB° Berlin
Blockworks
Awards
Lion - Gold
Clio - Bronze, gold, Grand Clio
D&AD - Graphite, Wood, Yellow
Reggie - Gold
and more
Building on the success of Titanium Lion-winner, The Uncensored Playlist, we used Minecraft to circumvent cyber censorship once more. Since Minecraft is freely available around the globe, we opened a virtual library of locally censored articles inside it on World Day Against Cyber Censorship. People can access the library freely and roam the 12.5 million-block structure to find articles that are otherwise inaccessible in their country. As part of the effort, we designed and developed a campaign site to drive public awareness for cyber censorship through the one library in the world where silence is discouraged.