UncensoredLibrary


Using Minecraft to circumvent cyber censorship

Censored articles become uncensored books inside Minecraft. The Uncensored Library brings the truth back into countries without press freedom.

Year

2020

Client

Reporters Without Borders

Collaboration

DDB° Berlin
Blockworks

Awards

Lion - Gold
Clio - Bronze, gold, Grand Clio
D&AD - Graphite, Wood, Yellow
Reggie - Gold
and more

Building on the success of Titanium Lion-winner, The Uncensored Playlist, we used Minecraft to circumvent cyber censorship once more. Since Minecraft is freely available around the globe, we opened a virtual library of locally censored articles inside it on World Day Against Cyber Censorship. People can access the library freely and roam the 12.5 million-block structure to find articles that are otherwise inaccessible in their country. As part of the effort, we designed and developed a campaign site to drive public awareness for cyber censorship through the one library in the world where silence is discouraged.