Ellinikon Experience Center
A series of (interactive) experiences showing The Ellinikon’s innovative & sustainable features.
Year
2022
Client
LAMDA Development
Role
Lead Creative
Collaboration
YARD
200+ Monks
INTROThe Ellinikon Experience Center spans over 1,800 m² and is divided into five zones, each with its own interactive story. Together, these experiences showcase the vision behind The Ellinikon — Europe’s smartest and greenest district. Through immersive installations, visitors explore the project’s innovative and sustainable features while reimagining what the city of the future could be for them. The goal: to inspire and spark new possibilities for how we live, work, and dream in the decades ahead.
The different zones
MY ROLEI contributed across nearly all areas of the Experience Center, but focused on the Living in the Future area as creative lead. This zone was dedicated to telling the stories of Ellinikon’s innovative and sustainable features. The project was in constant motion: goals and messaging shifted, requiring a fast and flexible approach during the concept and design fase. Guiding the creative vision under those conditions was challenging, especially while shaping the vision for the space, the storytelling, user journey, spatial design, and most importantly the interactive installations.
CHALLENGESA big part of the work was finding clarity and balance within a huge collection of client materials and ambitious visions. My role was to distill these into a cohesive narrative that visitors could not only understand, but feel inspired by.
