Permanent Experience
Worlds largest multimedia maquette - Amsterdam in Motion
Client
Westergas Vastgoed
Role
Lead Creative
Fun fact
+1.5 years of work
Year
2025
The world’s largest interactive maquette. Over 15 minutes of pure Amsterdam: past, present, future. All there to show a new generation that the city moves only when they do.
Amsterdam in Motion tells a simple but powerful story: Amsterdam isn’t shaped by policymakers, but by its people. The residents, the visitors, the newcomers, and the generations that came before them. It’s a story especially important for younger audiences to understand: every person plays a role in shaping the city’s future.
To bring that story to life, we created the world’s largest multimedia maquette, a permanent, 15-minute immersive experience that takes visitors on a journey through Amsterdam’s past, present, and future. Through projection and spatial sound, the city’s landscape transforms to reveal the moments that defined it: the highs and lows, the struggles and progress, the choices and challenges that continue to shape this city.
Working closely with the Amsterdam Museum, we crafted a narrative that doesn’t shy away from difficult history but instead embraces it as part of the city’s collective memory. Themes of ingenuity, resilience, and community run throughout, showing how creativity and collaboration continue to drive Amsterdam forward.
The 200m² maquette, 18 synchronized projectors, and a custom spatial-sound setup create a breathtaking canvas for this story. Archival footage, cinematic scenes, and projection-mapped visuals flow seamlessly together, turning the model into both storyteller and stage. Months of iteration, testing, and fine-tuning — from VR simulations to on-site previews — ensured every pixel and sound found its purpose.
Having helped with the fundraising efforts as well, I’m proud that Amsterdam in Motion is free for everyone under 18.
The result is a powerful, emotional, and technically ambitious experience. Celebrating the spirit of Amsterdam and the people who continue to define it. And as the Mayor put it: “This is the cherry on our 750-year anniversary.”
