Brand identity

It's Real TiMMMe! Party in the now

Client

MassiveMusic × Monks

Role

Lead Creative

Timeline

6 weeks

Year

2026

Concept Art Direction Motion Print

Animated IT'S REAL-TIMMME key visual for the MassiveMusic x Monks Cannes Lions party

Cannes is loud. Everyone is competing for attention, every second of the day. For the MassiveMusic × Monks party, we created an identity that pulled people out of the noise and into the moment. IT'S REAL-TIMMME became a playful visual system that could move, shift and evolve with the energy of the night.

DJ performing in front of a large screen displaying the BOOP key visual at the MassiveMusic x Monks Cannes Lions party

I developed the theme and art direction, then secured the internal and external buy-in needed to make it happen. Once the direction was set, I worked closely with a small team of designers and animators to bring it to life across motion, print and live screens.

All in six weeks, from brief to final print-ready assets and motion.